A brand people talk about. And the engine behind it.
Integrated brand leadership for founder-led consumer brands. Organic social, content, creators, partnerships, and the real-world moments that make people care, backed by AI systems that let a lean team run like a full department.
Brand leader and systems builder with 15 years across beauty, jewelry, interiors, and the creator economy. Agency side, in-house, and independent. I've run the whole integrated brand function for founder-led businesses, from organic social and content to creator and affiliate programs, brand partnerships, and the events and launches that pull it all together, usually reporting straight to the founder and doing the hands-on work while the team gets built underneath it. I also build the AI infrastructure that closes the gap between how a brand looks and how it actually runs. Most strategists don't build. Most builders don't think strategically. This is both.
You've already proven the hard part. Now the brand has to catch up.
The product sells. The reviews are real, the repeat customers are real, and the numbers on Amazon, TikTok Shop, or your own site say the market has already voted. What's missing is the brand layer that turns all of that into something people recognize, follow, and bring up on their own when there's no ad in front of them.
In practice that looks like organic social that depends on whoever had time that week, creators you've paid but never built a program around, partnerships that happen by luck, and a brand budget nobody owns end to end. The growth is real. The brand just hasn't been built to match it.
- An organic social presence that runs on a system, not on a good week
- A creator and affiliate program with structure, tracking, and a real pipeline
- Partnerships and in-person moments that compound instead of one-offs
- The version of your business where the brand is as strong as the sales
Start where you are.
Three ways to work together, plus one more below for brands ready to bring this in-house. Click any tier to see what's included.
The fastest way to go from "I know I need to change something" to "here is exactly what to build and in what order." I review your brand presence, offers, delivery process, and back-end operations, then score your AI readiness across five dimensions: operations, content, client communications, offer structure, and growth levers. You get a Systems Handbook you can act on immediately, with or without me. One week. One deliverable. You keep everything.
What's included- AI readiness score across 5 business dimensions ✓
- Top 3 highest-ROI AI opportunities, sized by time and revenue impact ✓
- Custom tool stack with monthly costs and specific rationale ✓
- 3 ready-to-use prompts written in your brand voice ✓
- 30-day Quick Win Roadmap, specific enough to execute alone ✓
- Optional 30-minute delivery walkthrough call ✓
Most founders make expensive decisions (product launches, pricing, channel strategy) based on instinct and hope. Before you launch a product, price a new offer, or run a campaign, you can know how your specific market responds before you spend a real dollar finding out.
Using multi-agent simulation technology, I build a digital version of your target audience and run your scenario: who engages, who objects, what narrative spreads, what turns them off. This is not a survey. Thousands of AI agents, each with distinct buying psychology, social relationships, and prior brand experiences, interacting around your exact scenario. The output is plain language: what to do differently, and why, before it costs you.
What's included- Everything in the Spark Audit ✓
- Custom simulation seeded with your market data and scenario ✓
- Multi-agent response modeling across your target segments ✓
- Objection mapping: what your audience says before you ask ✓
- Price sensitivity and messaging angle analysis ✓
- Early adopter persona: who converts fastest and why ✓
- Strategic recommendation report in plain language ✓
- 60-minute strategy session to walk through findings ✓
This is the full engagement. I come in as your Fractional AI Officer, embedded in your business for 30 days, building the AI infrastructure from the ground up. The actual systems, running, producing results before I leave.
Every engagement is built to be maintained by someone who is not a developer. Every system is documented. When I leave, nothing leaves with me.
What's included- Spark Audit included at engagement start ✓
- Full AI operating system: content, email, intake, follow-up, client management ✓
- Market intelligence simulation for your primary growth scenario ✓
- Custom automation pipeline built in Make.com. Runs without you ✓
- Brand voice prompts written and tested against your existing copy, baked into every system ✓
- Full documentation and recorded handoff ✓
- One weekly call + async communication throughout ✓
- 30-day check-in call: we review what's working, what's shifted, and whether anything needs to be reconfigured ✓
Test your market before your market tests you.
Using multi-agent simulation technology, I build a digital version of your target audience and run your scenario before you commit resources to it. Who engages. Who objects. What spreads. What dies.
The output is specific decisions in plain language: what to do differently, and why, before you spend a real dollar finding out.
Included in the Market Intelligence Audit and FAO Engagement. Available as a standalone for existing clients.
Simulate how your target market responds to a new product, offer, or price point before you commit resources to it.
Test multiple angles and see which narrative gains traction with your specific audience before you send a single real email or run a single ad.
Model how your market responds to a competitor move, a pricing shift, or a channel change before you make a strategic decision in the dark.
Identify who in your audience converts fastest and refers most, so you know exactly who to go to first.
How a 30-day engagement works
Before anything gets built, we need to see the full picture: brand presence, current offers, how you're delivering them, where time is leaking, what you've been putting off. Most clients come in thinking the problem is one thing and find out in week one it's something adjacent. That's not a setback. That's the work.
We prioritize ruthlessly. You get a clear build order: what we're doing, in what sequence, and why. No surprises mid-engagement. By this point the Spark Audit has already told us where the highest leverage is. Now we sequence the build.
We build the workflows, configure the tools, set up the automations, and test until they work. You see everything as it's being built. Nothing gets handed over as a black box. One standing call per week to review and redirect. Async throughout.
Everything is documented and recorded. You know what you have, how it works, and what to do when something breaks. The goal is to leave you running on your own. Some clients continue into a retainer. Most don't have to.
What it looks like when it works.
Four engagements. Beauty, interiors, creator economy. Same pattern every time: a founder with more vision than infrastructure, and revenue she couldn't reach yet.
A founder-led beauty brand had loyal customers and no creator program. I built the influencer affiliate program from nothing: sourcing, briefs, tracked codes, usage rights, and a weekly loop that showed which creators actually moved product. By the time the brand was acquired, that program was bringing in roughly a quarter of DTC revenue.
An indie beauty founder hadn't touched her email list in over a year. We built the reactivation system (segmentation logic, sequence architecture, copy written in her voice) and sent it. It paid for the engagement in the first send. 12,000 names, from cold storage to recurring revenue.
An AD100-ranked interior design studio (Architectural Digest's annual list of the world's top designers) had a technical team buried in repetitive documentation, sourcing, and project communication. We built the automation layer that handled it. Twenty hours a week came back to the people doing the actual design work.
A content creator was leaving brand revenue on the table because outreach took time she didn't have. We built the autonomous outreach pipeline: discovery, personalization, send, follow-up. First brand deal signed within two weeks of going live.
Work with Haley.
Engagements are capped at four at a time. That's the number where the work stays good.
Start with the Spark Audit. One week, $1,500, no commitment required. Send a note and I'll follow up within 48 hours. No pitch, no pressure.
Building the brand function in-house? For the right founder-led brand, I also step in full time as head of brand: hands-on from day one across social, content, creators, partnerships, and events, then building the team as the function grows. Los Angeles based, and happy to talk.
- Spark Audit · $1,500 · one week →
- Market Intelligence Audit · $3,500 · includes Spark →
- FAO Engagement · $5,000/month · 30-day minimum →
- In-house brand leadership · Los Angeles · let's talk →
Not sure which is right? The Spark Audit is always the right place to start. No retainer, no commitment. You'll know exactly what you need by the end of week one. Hiring for a brand seat instead? Skip the form and email me directly.