Your business should run without you running it.
We build AI systems that handle the work only you could do, trained on your taste and running in your voice, working the hours you don't.
Brand strategist and operations builder with 15 years across beauty, interiors, and the creator economy. Agency side, in-house, and independent. Currently working with founder-led businesses to build the AI infrastructure that closes the gap between how their brand looks and how it actually runs. Most strategists don't build. Most builders don't think strategically. This is both.
You're not overwhelmed because you're doing it wrong. You're overwhelmed because nothing runs without you.
You have a mood board that's immaculate and a back end held together by memory and goodwill. You know exactly what you want your business to look like. You just haven't had the time, or found the right person, to build the infrastructure that makes it work.
When client work picks up, your marketing goes quiet. When you're doing outreach, delivery slips. You can see the revenue sitting there. You just can't reach it from where you're standing.
- The onboarding process that still lives in your head
- The email list you haven't touched in three months
- The content that stops the moment you get busy
- The version of your business where you are not the bottleneck
Start where you are.
Three ways to work together. Click any tier to see what's included.
The fastest way to go from "I know I need to change something" to "here is exactly what to build and in what order." I review your brand presence, offers, delivery process, and back-end operations, then score your AI readiness across five dimensions: operations, content, client communications, offer structure, and growth levers. You get a Systems Handbook you can act on immediately, with or without me. One week. One deliverable. You keep everything.
What's included- AI readiness score across 5 business dimensions ✓
- Top 3 highest-ROI AI opportunities, sized by time and revenue impact ✓
- Custom tool stack with monthly costs and specific rationale ✓
- 3 ready-to-use prompts written in your brand voice ✓
- 30-day Quick Win Roadmap, specific enough to execute alone ✓
- Optional 30-minute delivery walkthrough call ✓
Most founders make expensive decisions (product launches, pricing, channel strategy) based on instinct and hope. Before you launch a product, price a new offer, or run a campaign, you can know how your specific market responds before you spend a real dollar finding out.
Using multi-agent simulation technology, I build a digital version of your target audience and run your scenario: who engages, who objects, what narrative spreads, what turns them off. This is not a survey. Thousands of AI agents, each with distinct buying psychology, social relationships, and prior brand experiences, interacting around your exact scenario. The output is plain language: what to do differently, and why, before it costs you.
What's included- Everything in the Spark Audit ✓
- Custom simulation seeded with your market data and scenario ✓
- Multi-agent response modeling across your target segments ✓
- Objection mapping: what your audience says before you ask ✓
- Price sensitivity and messaging angle analysis ✓
- Early adopter persona: who converts fastest and why ✓
- Strategic recommendation report in plain language ✓
- 60-minute strategy session to walk through findings ✓
This is the full engagement. I come in as your Fractional AI Officer, embedded in your business for 30 days, building the AI infrastructure from the ground up. The actual systems, running, producing results before I leave.
Every engagement is built to be maintained by someone who is not a developer. Every system is documented. When I leave, nothing leaves with me.
What's included- Spark Audit included at engagement start ✓
- Full AI operating system: content, email, intake, follow-up, client management ✓
- Market intelligence simulation for your primary growth scenario ✓
- Custom automation pipeline built in Make.com. Runs without you ✓
- Brand voice prompts written and tested against your existing copy, baked into every system ✓
- Full documentation and recorded handoff ✓
- One weekly call + async communication throughout ✓
- 30-day check-in call: we review what's working, what's shifted, and whether anything needs to be reconfigured ✓
Test your market before your market tests you.
Using multi-agent simulation technology, I build a digital version of your target audience and run your scenario before you commit resources to it. Who engages. Who objects. What spreads. What dies.
The output is specific decisions in plain language: what to do differently, and why, before you spend a real dollar finding out.
Included in the Market Intelligence Audit and FAO Engagement. Available as a standalone for existing clients.
Simulate how your target market responds to a new product, offer, or price point before you commit resources to it.
Test multiple angles and see which narrative gains traction with your specific audience before you send a single real email or run a single ad.
Model how your market responds to a competitor move, a pricing shift, or a channel change before you make a strategic decision in the dark.
Identify who in your audience converts fastest and refers most, so you know exactly who to go to first.
How a 30-day engagement works
Before anything gets built, we need to see the full picture: brand presence, current offers, how you're delivering them, where time is leaking, what you've been putting off. Most clients come in thinking the problem is one thing and find out in week one it's something adjacent. That's not a setback. That's the work.
We prioritize ruthlessly. You get a clear build order: what we're doing, in what sequence, and why. No surprises mid-engagement. By this point the Spark Audit has already told us where the highest leverage is. Now we sequence the build.
We build the workflows, configure the tools, set up the automations, and test until they work. You see everything as it's being built. Nothing gets handed over as a black box. One standing call per week to review and redirect. Async throughout.
Everything is documented and recorded. You know what you have, how it works, and what to do when something breaks. The goal is to leave you running on your own. Some clients continue into a retainer. Most don't have to.
What it looks like when it works.
Three engagements. Beauty, interiors, creator economy. Same pattern: a founder with more vision than infrastructure, and revenue she couldn't reach yet.
An indie beauty founder hadn't touched her email list in over a year. We built the reactivation system (segmentation logic, sequence architecture, copy written in her voice) and sent it. It paid for the engagement in the first send. 12,000 names, from cold storage to recurring revenue.
An AD100-ranked interior design studio (Architectural Digest's annual list of the world's top designers) had a technical team buried in repetitive documentation, sourcing, and project communication. We built the automation layer that handled it. Twenty hours a week came back to the people doing the actual design work.
A content creator was leaving brand revenue on the table because outreach took time she didn't have. We built the autonomous outreach pipeline: discovery, personalization, send, follow-up. First brand deal signed within two weeks of going live.
Work with Haley.
Engagements are capped at four at a time. That's the number where the work stays good.
Start with the Spark Audit. One week, $1,500, no commitment required. Send a note and I'll follow up within 48 hours. No pitch, no pressure.
- Spark Audit · $1,500 · one week →
- Market Intelligence Audit · $3,500 · includes Spark →
- FAO Engagement · $5,000/month · 30-day minimum →
Not sure which is right? The Spark Audit is always the right place to start. No retainer, no commitment. You'll know exactly what you need by the end of week one.